What is Market Research?

In this episode of Empathy, Marketing, and You, Raven and Brian unpack the question: "What exactly is market research?" (Spoiler alert: market research is way more than just demographics. Real market research is...[Watch to find out]).

Raven is the founder of Nevermore Creative, an online magazine and community for creatives and professionals. We've partnered with Nevermore Creative to bring your our new show Empathy, Marketing, and You. ‍‍